We're not building another marketplace management tool. We're going after the entire operating stack behind selling on e-commerce marketplaces.
Today, brands and agencies run their marketplace business on a fragmented pile of marketplace portals, spreadsheets, analytics tools, ad platforms, ERP systems — and the operations teams that hold it all together. Marktspan replaces that complexity with AI operators that understand marketplace performance, spot problems, recommend actions, and carry out operational work across channels.
The proposition is simple: grow marketplace revenue without growing headcount at the same rate. A brand can launch on Bol, Allegro, Kaufland, and Amazon without building a separate team per platform — six marketplaces, one team. An agency can triple its client book without tripling its account managers. Our AI operators already manage live advertising spend and catalogs for European sellers and brands.
Every operator starts human-reviewed: it proposes actions, explains its reasoning, and executes after approval. Every approved, corrected, or rejected decision trains the system on how the best marketplace teams actually work — across the European marketplaces that Amazon-first, US-centric tools have never understood. With every account, the operators become more autonomous and the playbook harder to replicate.
Marktspan doesn't just sit in the marketplace stack. It becomes the stack — the AI-native operating layer for selling on Europe's e-commerce marketplaces.